Time to Change, Englands most ambitious programme to end the discrimination faced by people with mental health problems and improve the nations wellbeing, have produced two online videos as part of their summer campaign. The films are designed to be hard-hitting and challenge the stereotype that links people with mental illness and violence.
The first, called Schizo, begins in the style of a horror movie trailer with comments like "terrifying" and "chilling" from supposed film critics. However, it ends with an ordinary-looking man named Stuart, making a cup of tea and talking about his illness.
The second film, Kids' Party, is subtitled "Schizophrenic man terrifies kids at party," but viewers go on to see a normal, happy occasion in which Stuart entertains the children with a giant spider made out of balloons.
Sue Baker, director of Time to Change, said: "Both films have been designed to attract members of the public who don't realise they are causing stigma and discrimination.
"One in four of us will have a mental health problem at some stage of our lives. It can happen to anyone.
"Stigma and discrimination wrecks lives. Yet everyone can make a change in their attitudes now."
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